Customer relationship management (CRM) software is not only for storing contact details. A CRM application is essentially a full-service tool that enables you to manage all kinds of operational functions, ranging from point-of-sale (POS) to marketing to accounting, all in one place.
You may have heard of all of that, but how exactly do they matter to your law firm? The following are five ways:
Marketing: 10 Mistakes that Most People Make
If you are not watching your legal intakes, then you are losing out on a big chance to increase your ROI. You should check if all your web leads or calls are getting professional attention, that all callers get follow-ups how they prefer – SMS, phone call, email, and the rest. Basically, you must determine whether you are obtaining value for your money and offer content in a platform that people like.
If You Read One Article About Services, Read This One
Enhanced Customer Relations
For a legal firm, the most critical thing is customer retention. There is no definite answer to this question, but most experts say the costs is between 4 and 10 times more to win a new customer than it does to retain an existing one. Others say cost of getting a new customer is above 30 times that of retaining an existing one. You want no one to think they have been disregarded, and this is one reason you must invest in well-specialized legal intake software. No matter if your clients are calling or posting on social media – you have to know about it and the best method is to use the best lead conversion and legal case intake software to stay in the loop of all company mentions.
The most fruitful marketing campaigns are always evaluated on a regular basis. Your lead conversion software CRM also works with such a practice to determine the conversion rate. This helps you determine the effectiveness of your campaign and make changes if needed.
More modest law firms can now make use of technology to flourish in a very competitive market with more sizable companies. You may not have the resources to open a 24/7 client services department, but with the right legal case intake software, you can minimize overhead and appear to be that prominent firm that you aspire to be in time. Legal case intake tracking is an inexpensive tool to boost your ROI. This is heaven-sent in a world in which the cost of business operations just keeps rising. You can now trace each and every inbound call or web lead to warrant better conversion and ROI.
Before you research systems, assess your legal firm’s CRM needs. Certain factors to study include price, features, compatibility, business objectives, and vendor track record.